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Over the last 7 days there have been some extraordinary performances at the Tokyo Olympics. And whilst many point to the Gold Medalists or those who were good enough to stand on the podium as the example of excellence, we can’t ignore the athletes who have delivered personal best performances in their chosen sport. The Olympic Games is all about excellence and to witness athletes reaching their own heights of excellence, irrespective of where they finish in their competition, is what the games are all about. And so it is in sales. Too many sales leaders and their teams focus too much on their competition, and compare themselves to them. They don’t realise that their real competition is actually themselves. Exceptional sales leaders don’t concern themselves with their competition.