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Despite sales people possessing incredible talent and reporting to a Sales Leader who believes in them, it is staggering to observe the number of sales people who lack confidence. A lack of confidence –
- To identify tangible opportunities.
- To reach out to Senior Executives within their portfolio.
- To make new connections in a target Account.
- To challenge the status quo and think outside the square.
- To take action outside of their comfort zone.
- To ask the difficult questions of their customers, their Sales Leader and the organisation.
A great sales leader will not allow this to happen. They know that the only way to develop confidence is to take affirmative action.