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As a sales leader, how much of your time is invested in coaching? Interestingly, many sales leaders focus much of their attention on numbers, activities and spreadsheets & either do not coach, or at least do not prioritise coaching. And the results therefore are not at the level they could be. Exceptional sales leaders make coaching non-negotiable, both informal & formal, and they know that each day presents numerous coaching opportunities to encourage their team to elevate their performance and capabilities to an entirely new level.
