Podcast: Play in new window | Download (Duration: 20:20 — 17.1MB)
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Too many sales leaders and their teams focus too much of their attention on their own product or service & their ‘shiny pitch deck’ & not nearly enough on their customer and their problem, and what the cost will be to the customer if their problem is not solved. Exceptional sales teams are expert influencers and they make it an art form, influencing people to take action and have them feel a high level of comfort that the action is the right action to take.
