Podcast: Play in new window | Download (Duration: 18:05 — 15.1MB)
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Too many sales teams continue to sell purely based on how good they think their product or service is. They get caught up in how ‘unique’ their features are, thinking that will entice the customer to hand over cash. Not so. In today’s episode, I share a simple 4 step model that can be utilised to essentially sell anything.
