Podcast: Play in new window | Download (Duration: 59:36 — 43.0MB)
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Many people who find themselves in sales, unfortunately don’t always receive the quality and depth of training that can be the foundation to a sustainably successful career. They are often thrown into the deep end of the pool and told to swim. Quality training and coaching can never be underestimated and today’s guest is the perfect example of this. Michael Walford-Grant has built a successful sales and sales leadership career over the last 30 years, and as you will hear in this conversation, much of his success he puts down to the quality of the training he received in his first B2B sales role. This is a fascinating conversation where Michael highlights crucial shifts in sales dynamics, emphasising the transition from traditional selling to becoming a trusted advisor in the buying process. He outlines essential sales best practices, including the importance of sharp messaging, unearthing unconsidered needs, and the mental resilience required to succeed amidst constant pressure. From discussing the impact of external challenges to sharing personal stories of overcoming adversity, this episode offers a treasure trove of actionable advice for sales professionals aiming to enhance their effectiveness in today’s ever-evolving market. To take advantage of a very special offer from Michael on his book “Sales Unplugged:The Invaluable Go-To Guide for Busy B2B Salespeople”, be sure to listen to the full episode.
To connect with Michael & to learn more about what he does, please go to:
LinkedIn – https://www.linkedin.com/in/michael-walford-grant-15a8933/
