The Cultural Sales Leader – Richard Cogswell
For years I have held a belief that exceptional sales results is directly related to an exceptional sales culture. It may be a cliché, but an exceptional sales culture will…
For years I have held a belief that exceptional sales results is directly related to an exceptional sales culture. It may be a cliché, but an exceptional sales culture will…
Many sales organisations believe they are buyer centric and place the customer at the centre of everything they do, and yet, often their behaviour and strategies tell a different story.…
In working with sales leaders and their teams, it is intriguing to observe the language that is used and the behaviours demonstrated, that often leads to results that the salesperson…
When it comes to sales, the words integrity and honesty are probably not 2 words many people would lead with to describe the profession. Over many years, sales has endured…
In the modern world of business, especially post COVID, more and more organisations are embracing hybrid working, and leaders must demonstrate flexibility in how they lead teams, whether they have…
When it comes to selling, many people and often organisations seek to complicate it – through complex selling methodologies and processes, strategic frameworks, and all manner of systems. Whilst systems,…
Building awareness for businesses continues to be challenging, especially in highly competitive markets. Grabbing the attention of your ideal customer is constantly top of mind, and this process can sometimes…
I continue to be staggered at the number of sales people who lead the sales conversation with their product or service, and then wonder why they are not converting the…
Most people understand the concept that we are the product of our upbringing, the people we surround ourselves with, and ultimately the story we tell ourselves. These stories can be…
In the modern business world, with such high expectations and pressure to deliver results, many leaders continue to lead with a command and control approach. Whilst this approach may deliver…