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In the highly competitive world of b2b sales, many organisations are constantly searching for the unique value differentiator that will elevate them against their competition, and lead to exceptional results. Often executives within these organisations focus primarily on the leadership as that differentiator. Whilst leadership is incredibly important, it is not enough, as this conversation with Dr.James Chitwood explores. Leveraging his military and academic background, Dr.James delves into why traditional leadership may not always guarantee enhanced performance, instead emphasising the importance of cultivating an effective system. It is a fascinating conversation and one that every sales leader can leverage to improve their system.
To connect with Dr.James and to learn more about what he does, including grabbing a copy of his book “Leadership Is Not Enough”, please go to:
LinkedIn – https://www.linkedin.com/in/drjchitwood/
Website – https://www.performanceculture.expert/
Website – https://www.drjameschitwood.com/
