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In this episode of the Exceptional Sales Leader podcast, I welcome Bernie Kassar, a leader in the field of incentive compensation management and founder of Latitude 39 and Hit Quota. The conversation dives into the intricate world of sales incentives and productivity, as Bernie shares invaluable insights into designing compensation plans that not only motivate sales teams but also align with corporate goals. As someone well-versed in sales strategies, Bernie emphasises the power of simple, effective comp plans and touches on the psychology of motivation in sales. He shares examples of how overly complex or capped compensation plans can demotivate sales teams, highlighting the critical role of clear incentive structures in fostering a productive sales environment. Additionally, the discussion explores the changing landscape of work post-Covid, with Bernie introducing Hit Quota—a tool designed to enhance productivity and focus, acknowledging the challenges and opportunities presented by remote work dynamics. This episode is a must-listen for anyone invested in sales leadership, looking to enhance their team’s motivation and productivity through optimised compensation strategies and modern productivity tools.
To connect with Bernie, and to learn more about what he does with Latitude 39 and Hit Quota, please go to:
LinkedIn – https://www.linkedin.com/in/berniekassar/
Latitude 39 – https://latitude39.com/
Hit Quota – https://hitquota.com/
