Podcast: Play in new window | Download (Duration: 55:18 — 40.9MB)
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Every organisation relies on sales for its success, however, many organisations utilise the ‘hope & pray’ strategy, where they implement a marketing or sales campaign, throw as much ‘mud at the wall’ as possible, and hope that some of it will stick. And many organisations have no clear mechanism from which to measure the effectiveness of their strategies, hence they keep throwing mud. Whilst sales can be a game of numbers, there is a better way – a way to target the ideal future customer and to capture demand in the environment where that customer hangs out. In today’s episode, I had the privilege of speaking with Solomon Thimothy, the Co-Founder & CEO of IMS & Clickx, a leading inbound marketing and sales agency, which helps businesses increase their revenue utilising the 10X Framework. It is a fascinating conversation, which I hope you enjoy.
To connect with Solomon and to learn more about what he does please go to:
LinkedIn – https://www.linkedin.com/in/solomonthimothy/
Website – https://www.thimothy.com/
