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Belief is a very powerful phenomenon and is very often incredibly difficult to change. All of us have beliefs that have been formed through our formative years, via our upbringing, where we lived, who we surrounded ourself with, even what school we went to. The beliefs become rock solid and heavily impact everything we do, and they can either be resourceful beliefs or unresourceful beliefs. Interestingly though, the beliefs are not necessarily true, but appear so. As sales leaders, we must be incredibly conscious of our own beliefs, not only about ourselves, but also about our people, and ask whether the beliefs we have are helping or are they hindering.
