Podcast: Play in new window | Download (Duration: 19:03 — 16.0MB)
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When it comes to professional selling, many sales people and sales leaders focus so much of their attention on their products and services, and how these can be differentiated from their competitors in order to close more deals. In doing this, they are often missing a massive differentiator – in fact, the biggest differentiator, and what I call The Prize. That is what is explored in today’s episode.
