Podcast: Play in new window | Download (Duration: 18:14 — 15.3MB)
Subscribe: Google Podcasts | Spotify | Pandora | iHeartRadio | TuneIn | Deezer | RSS | https://darrenmitchell.com.au/feed/podcast/
Too many sales leaders and their teams are continuing to focus on pushing their products and services through the features and benefits, thinking this will differentiate themselves from the competition and their customers will purchase. Wrong! Only when we focus on What’s In It For Me from a customer’s perspective will things change. Fundamental and yet easily overlooked.
